The team at Bloomberg requested to create a show packaging and open graphics for Longevity with David Rubenstein, a mini interview show series about the advancement and business of medical technology.
Longevity styleguide
The concept inspiration combines collages of headshots and medical illustration archives, freely arranged in grid-like boxes and layered with vector illustrations of scientific visuals and expressive ink strokes.
The style is reminiscent of scientific textbooks annotated with the scrawl of a doctor's notebook. It combines both a modern and historical perspective on the ongoing fascination with health and extending life.
This visual approach highlights the show’s charismatic host, David Rubenstein, and its fascinating guests, and incorporates visual contents relevant to the four episode topics with dynamic creative flair.