It’s Alive Concept

Spooky Delicious Fun

Food Network requested a pitchbook featuring various ideas for their Halloween network brand packaging for the entire month of October.

Throughout this project, I participated in the concept development, style frame creation, and storyboard processes. The team aimed to capture both the vibrant, family-friendly essence of Food Network and the spooky Halloween fun. The two concepts I spearheaded were "It’s Alive" and "Scary Good".

Scary Good Concept