Food Network request a pitchbook of various ideas for their Halloween network brand packaging throughout the entire month of October.
During this project, I partook to the concept development, styleframe, and storyboard process. The team wanted to capture both the vibrant and family friendly side of Food Network while still getting all the spooky Halloween fun. The two concepts that I was in charge of were "It’s Alive" and "Scary Good".
Concept 01
Concept 02