TD Ameritrade, the broker company who has some of the most active users in the industry, wanted to come up with new ways to keep their clients even more well informed so they can use their assets at the fullest. TDA already head plenty of articles published with the most current stock market knowledge. The only thing it needed was to have the right thumbnail to appeal to the target audience.
Flat Design places less emphasis on realism, resulting in fun, yet refined illustrations. One of the key components of this style are the offset strokes and line embellishments, which lend themselves perfectly to quick animation and create a sense of motion even in static executions. Flat Design also utilizes subtle gradients which make it even more cohesive with the rest of our brand ecosystem on social.
One of the challenges of this project was to make sure that the new style was fresh enough to stand out but still flow well with the pre-existing other social media content visuals which used the wide range of stock photos, stylized photo collages, and isometric vector illustrations. We needed something new but also familiar.