IBM has launched Supply Chain Insights which helps the business owners to navigate and manage their Supply Chain Insights with AI. The team was assigned to promote this new AI-powered service to feel like a “human experience”.
The animation of the entire sight was built with coding and Lottie, an After Effects plug in that allows it to be rendered in an interactive web format. Once the style was approved, the animator and the developer team joined their tech forces to create an interactive website to walk the users through the Supply Chain Insights experience.