TD Ameritrade — JUNE BANG

New Brand Editorial Illustration Style

TD Ameritrade, the brokerage company boasting some of the most active users in the industry, sought to devise new methods to further educate their clients, enabling them to utilize their assets to the fullest extent. TDA already had plenty of articles published, brimming with the latest stock market insights. The only missing element was the right thumbnail to captivate the target audience.

TD Ameritrade Social Media Illustration Styleguide

Flat Design places less emphasis on realism, resulting in fun yet refined illustrations. One of the key components of this style is the use of offset strokes and line embellishments, which lend themselves perfectly to quick animation and create a sense of motion even in static executions. Flat Design also employs subtle gradients, making it even more cohesive with the rest of our brand ecosystem on social media.

One of the challenges of this project was to make sure that the new style was fresh enough to stand out but still flow well with the pre-existing other social media content visuals which used the wide range of stock photos, stylized photo collages, and isometric vector illustrations. We needed something new but also familiar.